FIAT Professional presents “The Ant”: nature inspires the strength of work in new communication campaign
11 July 2025

FIAT Professional presents “The Ant”: nature inspires the strength of work in new communication campaign

“The Ant” campaign, directed by world-renowned director Martin Werner and created by Publicis Collective, celebrates FIAT Professional’s values of strength, endurance, and agility, embodied in its vehicles and the professionals who use them every day.